Case Study: Fizber.com —
When Technology Means Success
Assessing the Situation
The age of information technologies has changed the habitual view on real estate business that has traditionally enjoyed the reputation of one of the most attractive sectors for moneymaking. The last decade was marked by rapid appearance of dozens real estate classified websites. While the online real estate market demand has grown progressively, not much of the web resources could satisfy property searchers and sellers with full scope of quality online services.
Fizber Inc was created with the aim to deliver best breed real estate property search. But having created www.fizber.com, the website owners faced the problem of huge database processing as well as lack of the services options to be provided to the website users. At the early stage its functioning Fizber.com was unable to satisfy the highly growing users demands, for that reason it experienced low user traffic flow and low speed of property search. That was the main reason why a completely new, distinct technology needed to be implemented in order to stay competitive in the online real estate market.
Business Challenge
The challenge was to create a highly popular real estate dedicated web portal focused on large amount of user traffic attraction that will satisfy every demand of property buyers and sellers. The portal was aimed to compete with such giants of the online sector of real estate market as Trullia.com and Zillow.com.
To meet all the requirements of the
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Prompt expanding of property database. This objective includes making it easier to list property ads, easy and fast adding of multiple listings, quick integration with partner websites. |
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Ensuring smooth website operation with fast growing property database. Fast database enlargement often leads to system instability and handicaps with requests processing. For that reason ensuring its |
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Accelerating the speed of query processing. Large real estate database often causes low speeds of property search resulting in users' irritation and losses of clients. Prompt query processing is highly important in reputation building and clients attraction. |
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Expanding the services range. Since the online real estate market maintains new claims for the services range and their quality, the technology a real estate classified website is built on should support not only all the most demanded services, but also a choice of unique extras in order to win the online competition for user traffic and converts. |
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Introducing new functionality. New functionality implementation is highly significant in the process of market winning. The demand in wide services range in conditioned by tough competition. |
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Turning a website into a web portal. A dynamic web portal, built on the |
Solution
Among most demanded services
the following ones
can be named:
- Property advertising
- Property search
- Real estate agency or agent search and advertising
- Homestager agency search and advertising
- Title search
- Home appraisal
- Photo and video tours
- Search for US foreclosure properties
- Advertising on partner sites
- Communication opportunities
and more
Viaden Media real estate search engine was chosen as the most suitable and reliable platform to build a real estate dedicated web portal as claimed in the challenge description. We managed to implement, customize and start the search engine to create the portal of the kind.
Our technology has introduced speed and simplicity to the previously complicated property
Result
Having implemented the real estate property search engine, Fizber.com met all the objectives, stated before the project start.
The website traffic amounts to more than 1 million unique users per month and the number of house listings showcased at Fizber approximates to more than 3 million. The average speed of query processing in the database of over 3 million properties is as high as 0.25 milliseconds.
Currently www.fizber.com is one of the largest US real estate dedicated portals that makes a considerable competition to such widely known giants of the industry as Trullia.com and Zillow.com. It is worth saying that the abovementioned resources have been on the online real estate arena for a long time period, while Fizber.com has gone live on the web only in the middle of 2007.
Now Fizber.com is a trusted resource, widely known among FSBO's and real estate business professionals. The portal is widely recognized as a trustworthy tool for property search and a reliable real estate information provider at the local level (local schools, neighborhood facts, trends, job scores, tax estimator and even more).
Fizber keeps gaining its popularity among real estate professionals as an effective marketing option. It enables real estate agents to advertise house listings, view real estate data and promote their services with Fizber's professionals directory.
Fizber.com was ranked one of the «Best Real Estate Web Sites» by PC Magazine and one of the «Top 50 Web 2.0 Real Estate Sites» by real estate blog International Listings.
You can evaluate www.fizber.com yourself. Moreover, you can create an analogous portal easily on the basis of our real estate property search engine. Small effort on initial marketing — and you will be the owner of a powerful resource for property search and advertising.
